Radio

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Radio is an effective solution for reaching thousands of potential customers.  Consumers relate personally to our radio personalities, creating an engaged and loyal audience primed for your advertising message.  Promotions and events keep our listeners engaged and can boost your business through increased exposure.  In addition to on-air messaging, streaming broadcasts present opportunities to place your message in front of a captive audience positioned for an immediate response.  Combined, our radio stations reach over 472,000 listeners every week.*  

*source: Sp13 Arbitron Tapscan, M-S 6AM-Midnight, listener 12+ in TSA

Radio Services


Note: Statistics below updated quarterly. Please contact your Media Consultant for the most recent metrics.

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K99.1 FM plays today’s new country and familiar favorites.  K99.1 FM mirrors the population of Dayton and single handedly reaches nearly 1 in 4 people in the market. 

Passionate Listeners and Powerful Consumers

  • K99.1 FM is the #1 station in the market and reaches over 183,000 adult listeners every week.
     
  • K99.1 FM is named as the favorite radio station of more people in the Miami Valley than any other radio station.
     
  • The Breakfast Club on K99.1 FM with Nancy Wilson and Frye Guy is the Miami Valley's #1 Morning Show.
     
  • K99.1 FM listeners spend more than $2.2 billion on products & services annually, accounting for 24% of all spending in the Dayton Metro Area
  • K99.1 FM listeners outperform the market in key demos including home values, employment, presence of children, young adult age cells.

Remote Packages - Bring the loyal K99.1FM audience to your business – LIVE – and spice up your sales! Bring potential customers and guaranteed excitement to your location.

*sources: Sp13 Arbitron Tapscan; 2013 AndoMedia (Apr-June, 2nd Qtr Avg);
2013 Site Catalyst (Apr-June, 2nd Qtr avg.)

k99online.com  
Avg. Monthly Listening Sessions 168,700 (Qtr 2)
Avg. Streaming Hours Listened 161,500 (Qtr 2)
Avg. Time Listening Online 1.0 hrs./session
Monthly Page Views 114,800
Facebook Likes 21,000+

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95.3 The Eagle is Dayton’s ONLY 80's Rock Hits station, playing Dayton’s best rock from the ‘80s and early ‘90s.

  • 95.3 The Eagle attracts a group of adults who graduated high school in the 80s, have careers and families, and the discretionary income to purchase what they want and need.
  • 95.3 The Eagle is ranked #12 in the market and reaches over 43,500 adult listeners each week.
  • When you use 95.3 The Eagle as a part of your marketing mix, you’re targeting ACTIVE CONSUMERS when they’re having fun and are open to hearing your message.
*sources: Sp13 Arbitron Tapscan; 2013 AndoMedia (Apr-June 2nd Qtr Avg);
2013 Site Catalyst (Apr-June, 2nd Qtr Avg)
953theeagle.com  
Avg. Monthly Listening Sessions 76,200
Avg. Streaming Hours Listened 110,900
Avg. Time Listening Online 1.5 hrs./session
Monthly Page Views 12,700
Facebook Likes nearly 3,500

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While other stations in town change formats and call letters, WHIO has stood for News and Information since 1935. We are a part of the heritage of Dayton, Ohio.

  • News Talk Radio WHIO is the #2 station in the market, with over 111,000 listeners in the 5-county Dayton Metro (A18+) over a typical week.
     
  • One station with two frequencies, we offer you twice the opportunity to reach our listeners.
     
  • “The Informed, The Educated and The Affluent” best describes our listeners. They are, as a group, the most desirable radio audience in Dayton. 
     
  • Dayton’s only 24/7 News-Team – while other stations in town “voice track” to replace personalities, WHIO Radio has invested in more talent to produce Dayton’s best news product.
     
  • Ask the Expert Weekends – no other station in Dayton can offer advertisers the opportunity to host a 1-hour program featuring “you” as the expert in your field to increase your business.
*sources: Sp13 Arbitron Tapscan; 2013 AndoMedia (Apr-June, 2nd Qtr Avg);
2013 Site Catalyst (Apr-June, 2nd Qtr Avg)
newstalkradiowhio.com  
Avg. Monthly Listening Sessions 184,100
Avg. Streaming Hours Listened 246,500
Avg. Time Listening Online 1.3 hrs./session
Monthly Page Views nearly 169,000
Facebook Likes 4,600+